The main business for Bollox is providing an affordable energy boost. Everything else is considered to be luxury or “frills.” Among the frills that Bollox has excluded are: Unnecessary ingredients, An endless range of flavor choices, Fancy packaging, Expensive sponsoring contracts.

We want to keep on focusing on what we do best and leaving the rest to others. Third party manufacturing neatly fits into this practice. In addition to allowing us to focus on our core competencies, third-party manufacturing offer numerous other advantages over in-house manufacturing, including lower costs, flexibility, access to external expertise and reduced capital.

Distribution costs are something that conventional energy gel producers most often ignore. Very often, conventional producers rely on wholesalers and retailers. Bollox keeps its distribution channel as simple as possible and covers the whole spectrum of customers simply by using internet sales and specialized third-party fulfillment service providers.

The bulk of sales are done via Bollox’s website (www.bolloxenergy.com), whereby the gel is sold in 12 packet-boxes and are paid using PayPal. This is the most cost effective distribution set-up.

Bollox only has only a few offices. We only establish an office only if we are confident that the sales generated by the office will be worth it.

Bollox avoids reliance on retailers as much as possible. By avoiding retailers, you also avoid paying retail margins, which would otherwise have been reflected in the sales price.