Bollox is a low-cost energy gel that reflects the no-nonsense, winning mindset of international triathlon phenomenon Chris ‘Macca’ McCormack. Macca has co-created his own energy gel business offering a no-frills, affordable source of energy on-the-go, delivered to the athlete’s doorstep. Wrapped in a bright yellow package and available in simply one fruity cherry flavor, Bollox is both powerful and down-to-earth , just like co-founder Chris ‘Macca’ McCormack.
Our main mission is to make Bollox the most inexpensive, efficient and convenient form of energy nutrition in the world. The price differential between conventional energy gel suppliers and Bollox can be as high as 40%-60% cheaper. The key to delivering a low price energy gel is the consistency in low cost, high efficiency and simplicity. Every part of our business process incorporates the best industry practices.