Created in the Dutch town of Gouda 200 years ago, this treat is an irresistible nutrition option for athletes around the globe. The portability, sweetness, and high-carb content of Bollox’ Energy Waffle, Dutch Style Caramel Waffle - or as the Dutch say "Stroopwafel" - make it a popular kind of sports nutrition among endurance athletes. But not only endurance athletes have embraced the energy waffle. Also sport teams striving to optimize athlete performance, have added the waffles to their locker room collection of performance-based goodies.
We did not save on R&D, product ingredients or production quality. However, we kept our packaging as simple as possible, just to prevent adding unnecessary cost.