HOMEPAGE - Energy Gel - No frills. Just energy

MOUTHWATERING

Created in the Dutch town of Gouda 200 years ago, this treat is an irresistible nutrition option for athletes around the globe. The portability, sweetness, and high-carb content of the Bollox’ Energy Waffle, Dutch Style Caramel Waffle - or as the Dutch say "Stroopwafel" - make it a popular kind of sports nutrition among endurance athletes. But not only endurance athletes have embraced the energy waffle. Also sport teams striving to optimize athlete performance, have added the waffles to their locker room collection of performance-based goodies.

No frills. Just energy.

Bollox is a low-cost energy gel that reflects the no-nonsense, winning mindset of international triathlon phenomenon Chris ‘Macca’ McCormack. Macca has co-created his own energy gel business offering a no-frills, affordable source of energy on-the-go, delivered to the athlete’s doorstep. Wrapped in a bright yellow package and available in simply one fruity cherry flavor, Bollox is both powerful and down-to-earth, just like co-founder Chris ‘Macca’ McCormack.

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FREQUENTLY ASKED QUESTIONS

How can Bollox offer such low prices?: The key to delivering a low price sports nutrition is to consistently keeping cost low. Attaining low cost requires maintaining simplicity and a high efficiency in every part of the business. Therefore each part of the business process must incorporate the best industry practices. Our core principles are: No frills, Trustworthy Production Partners and a Lean Distribution System.
What are the key ingredients of Bollox Energy Gel?: The 3 main ingredients of Bollox Energy Gel are:
1) A blend of fructose and maltodextrine in a 0.8:1 ratio,
2) Na, K and Mg electrolytes mix and
3) Sulphur amino acid taurine.
Why are Bollox Energy Waffles truly mouthwatering?: Bollox Energy Waffles contain a caramel filling made from brown sugar, butter, and cinnamon. The filling is spread between the wafers when it’s still warm, just before the waffles are reassembled creating a truly mouthwatering treat.

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About

Bollox Sports Nutrition

Our idea of Low-Cost sports nutrition is based on the concept that more athletes will have access to sports nutrition and that existing users will use sports nutrition more often if it were more affordable. Our main mission is to make Bollox the most inexpensive, efficient and convenient form of sports nutrition in the world.

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